Thousands of people are filing, or considering filing, for divorce every year. They usually start by researching information and seeing what law firms in Greenville SC are available to them. You have a website that contains a lot of information and could be great at generating leads and consultations. However, how many people are actually seeing your website? Unfortunately many divorce lawyers in Greenville SC do not really understand the power of SEO. Many do not have a website or any other web properties. Those that do have a website have no idea how to get it in front of the potential clients that are looking for them on the internet. Like I said, it is unfortunate for them, but it doesn't have to be for you. When you understand the power of SEO you can position your law firm to be a leader in Greenville SC by harnessing the power of the internet. Here are the top 10 benefits of search engine marketing for divorce lawyers in Greenville SC:
1. Improve your Website.
When you set up your website in a manner that the search engines like, you are also making changes that provide a better experience for your users. They can find the information they are looking for faster and easier, and they can navigate the pages better. Good on-page SEO includes user-experience improvements. It also means adding information that positions you as the ultimate expert and keeps people on your website longer. When you have good content you will be able to inform your potential clients about the laws, and why it is so important for them to use your law firm to help them navigate through their divorce. This means people will not only find your website easier, they will also have a better experience, making them more likely to contact you for a consultation. Your website is transformed from a static group of pages taking up space on the internet, to a supercharged lead generator helping you earn more revenue.
2. Grow your Business.
The whole point of being on the internet is to differentiate your law firm and make it more convenient for new clients to find you. In fact, recent studies have shown that average businesses grow twice as fast when they have an active website compared to businesses that do not. The higher that you rank in the search engines the more people will find you, just like the example that was mentioned in the introduction. This will increase your growth and greatly increase your client base. New people are looking for divorce lawyers in Greenville SC every day, and you want to make sure that they find your law firm first.
Search engine marketing can help you target new markets by increasing the amount of people exposed to your law firm, and by targeting keywords (words that people are searching for) that focus on people's specific needs. Good SEO will also include social media pages (web properties) that can open up new opportunities and client demographics. For example, you might want to focus on divorces that also include child custody issues. You can target keywords that people are searching for related to divorces involving child custody issues, and send them to a specific page with information about this topic on your website. You can also add social media content that targets divorces with child custody disputes, expanding your market and positioning your law firm as a go-to expert for these cases. This is just one example, when you consider all of the markets available the possibilities are almost limitless.
4. Increase your Conversions
When the rubber hits the road converting people who look at your website into clients is really the goal of any law firm. Effective SEO ensures that your website is easily view-able on any device including phones and tablets. This is one way that SEO helps to increase conversions. It also increases conversions because it provides targeted traffic. The people who are visiting your website were specifically searching for divorce lawyers in Greenville SC. These are people who are the most likely to contact you for a free consultation offer and become your clients. The amount of people who visit your website does not really matter if they are not contacting you for consultations, and being turned into clients. SEO will help to convert visitors to clients, increasing your client base, and making your law firm more money.
5. Increase Trust in your Law Firm
There is a psychological aspect of appearing high in the search engine rankings. People tend to trust these law firms more and assume that they are more trustworthy than their competitors. They assume that if they are a top choice in the search engines that they are good and solid lawyers. It is a form of social proof that is similar to a great referral. You probably already know that when someone is referred to your law firm that is a very solid lead. They know someone who you helped through their divorce so they already believe that you are a trustworthy law firm. There is a similar effect on the internet. When people search for divorce lawyers in Greenville SC, and see your name at the top of the search results, they automatically attribute that to mean that you are a top divorce law firm in the area. This provides you with a competitive advantage in growing your firm.
Search engine marketing increases your traffic (the number of people who visit your website) providing you with a great opportunity to communicate with your audience. One way to achieve this is to start building an email list. By getting your visitor's contact information it makes your one-time investment in getting them to your website through SEO, an opportunity to continue to communicate and market to them over the long-term. Maybe a person is considering a divorce now but decides against it. However, they enter their email address on your website to get a free report about divorce. Every week you follow up with them with another email giving them important information and building a relationship. 6 months later they change their mind again and decide that they do want to file for divorce. What divorce law firm do you think they will use? Most likely your firm, since you have been communicating with them on a weekly basis for the last 6 months. Most companies understand that an email list is a very powerful tool, and effective SEO will help you build a sizable email list that will help build your business over the long-term.
7. Keeps you up to Date
The rules of the internet and search engines are changing all of the time. What worked last week may not work today. If you are not actively engaged in SEO on a continual basis you can lose the benefit which will negatively impact your firm. When you are actively engaging in SEO you stay up to date and keep your website at the top of the search engines. You probably know how competitive the market for divorce lawyers in Greenville SC can be. You cannot risk giving up any ground because your website is not up to date with the latest tactics and techniques. Using a professional company for your SEO needs will ensure that this never happens. You do not advise your clients to handle their divorces themselves, and we would not advise you to handle SEO yourself either. You should always use a professional company.
8. Stay Ahead of the Competition
As we just said running a local law firm that specializes in divorce can be competitive. You must be able to take any advantage you can get. The law firms who use SEO effectively will have the advantage of appearing first in the search engines. This increases website traffic as well as the level of trust potential customers have in the firm. Consider the lifetime value of one new divorce client. One new client can produce a significant amount of revenue for your business. Now also consider how much money you currently invest in marketing and advertising. How effective is that investment in securing new business? SEO is one marketing tactic that is a great value when you consider the ongoing investment, and the amount that can be gained from the lifetime value of a new client acquisition. With the stakes so high the truth is you really can't afford to not be investing in SEO.
Even though your law firm may close at five o'clock, the internet never does. The money that you invest in your website and SEO continues to work for you 24 hours a day and 7 days a week. Potential clients search the internet when they have free time, and this is often at odd hours of the day. When you invest in a website that has proper SEO you never have to worry about missing a potential client. They can find you, and contact you, whenever it is most convenient for them. This is one of the reasons that the internet is such an effective tool for educating potential clients and converting them into new customers.
10. Helps your Social Media
In this day and age social media is very important but it is one area where law firms seem to be way behind the times. An active social media presence helps your SEO, and your SEO helps your social media presence. This increases the opportunities to grow the client base of your law firm. When people see social media pages with a lot of followers and great content, it is another form of social proof for the quality of the firm. If potential clients become followers it also creates another channel for communicating with them to build a relationship that could turn into more business down the road. Remember, marketing is not always about the quick acquisition, sometimes it is about the long-term development of clients. People do not always move forward with a divorce when they first consider it; however, by being the first one to target them at this time you are more likely to earn their business when they actually do decide to file and hire a divorce attorney.
So there you have it. The top 10 benefits of search engine marketing for divorce lawyers in Greenville SC. With so much to gain your law firm cannot afford to ignore the opportunities that SEO can provide. Remember, if your competition is not using SEO, you will have a great advantage over them. If they are using SEO, then you need to make sure that you are able to stay competitive. SEO does not have to be intimidating or complicated. The best way to ensure that you maximize your investment is to find a professional company who can make sure that you take advantage of all the benefits that we have mentioned here. We highly recommend that you contact us today for a free consultation and more information on the specific steps that we can take to get your website to the top of the search engine, and in front of more potential clients than you ever imagined. Contact us today. You have nothing to lose, and many clients to gain.
Feel free to call me at 864-201-9825 to get more leads to your law firm.