The reason it works so well, and makes sense to do so is because Google loves NEW FRESH CONTENT.
So you want to blog often about your business.
Now I know some people are not good at writing, but, chances are that SOMEONE you know or one of your employees is good at it. If not, you may want to consider hiring someone to write new content for you.
"Good Content Trumps SEO"
- Matt Cutts - Google Head of WebSpam Team
Basically, it's like this, giving your site new content is like giving your car a wax and wash in the eyes of a search engine. If all you have on your site is old content it's like a bunch of dust and dirt has built up on your site and nothing new and fun is there to catch the attention of the search engines. Really when you think about it, it's also as if nothing new is there for the users either. The more that you can blast out in the form blog posts and new content, the more keywords and queries you will begin to show up for.
Now don't get me wrong you do not HAVE to publish new content all of the time in order to keep traffic buzzing into your website. But it will never, ever, ever hurt you and it will always, always, always be good for your site and traffic and for getting some cuddly Google SERP lovin'.
So think of it like this...let's say you have a business that sells "blue, red, green, yellow, and black widgets" and each "widget" does something special. If you have only one page on your site about all the types of widgets, only one page can show up in the search engine for these terms. Now think if you had a blog, where you could write about each "widget" specifically and what they offer and go into detail about them. If you did this, it would offer value to each prospect who landed on your page, plus you would have a bigger "net" that would pull people into your traffic funnel and ultimately turn them into clients. Hopefully by now you are beginning to understand why it's so important to blog and write fresh content. Watch the quick video below to get some ideas about blogging for your business.
Check out this cool article below for even more tips on small business blogging:
Remember for all of your Search Engine Optimization, Social media marketing, and internet needs in Greenville SC you can call Action Affiliates anytime!